About us

Smart IoT Platform

Our story

With the advent of Artificial Intelligence (AI) and the Internet of Things (IoT), the CEO launched Smartlife. His vision was to provide easy-to-use, integrated Smart systems for homes and businesses, giving everyday people easy access to the benefits of technology whilst removing complexity.

Our approach

Smartlife Labs has developed one of the world’s best control solutions which are traditionally only affordable in the luxury end of the market. We identified the need for a solution that was more flexible and suitable for all homes and businesses. Smartlife Labs Ltd has a large team of dedicated Software Developers and Engineers who have developed an IoT smart platform incorporating a customisable App, Web App and Smart Controller that enables businesses to create solutions that connect and control an extensive range of IoT and other controllable devices.

How it works

Smartlife Labs owns the global IP for Smartlife App and smart controller software and hardware design. Revenue is from software licenses, app subscriptions, app white label fees, and customisation fees and subscriptions. Smartlife Labs develops and enhances the core Smartlife technology and applies this across a range of business and consumer vertical industries. In each vertical, Smartlife has looked to address significant social or technological challenges driven by global forces.

1995 - KiwiTech Marine Opens

Sailing and Tech enthusiast Rob Willcox founded KiwiTech Marine Solutions while living aboard his Warram Catamaran. They developed software for America’s Cup then SailTech and PowerTech – sold to Raymarine.

1998 - Seamation Founded

Seamation was founded by Rob Willcox and Anthony Uphof to provide integrated solutions for Superyachts. Featuring the latest in navigation hardware and software, communications, entertainment and monitoring of engine and control systems, Seamation also developed the Weather Program for Prada and One World America's Cup syndicates.

2002 - Navman Acquires SEAmation

At the time Navman acquired SEAmation, Navman’s Marc Michell said "We believe that the knowledge and expertise contained within SEAmation combined with Navman's continuing focus on developing and manufacturing quality products, high value IP and speed to commercialisation will result in a new generation of powerful, cost effective PC based Navigation systems."

2003 - Brunswick purchases Navman

Navman is purchased by US Company Brunswick. Navman forms the centre of Brunswick New Technologies, a unit developing marine electronics and software. “Navman becomes an integral part of our growing presence in the marine electronics market,” said George W. Buckley, Brunswick Corporation chairman and CEO. image credit: Bccomms - Own work, CC BY-SA 4.0

2006 - Navman's Northstar 8000i Launched

Rob was the Director of Technology for Navman Marine for 5 years, culminating in completing the development and launch of Navman’s Northstar 8000i, internationally the first comprehensive integrated product for Marine.

2007 -Bringing Integrated Tech to the Home

2017 -Smartlife Connect Platform begins

With the wealth of experience from hundreds of home and commercial projects completed, Smartlife Labs was started to develop the Smartlife App and Connect to create the next-gen disruptive cloud-based control platform.

2020 -Smartlife Care Launched

In addition to supporting Smarthome and Commercial Automation, Smartlife utilises its technology and skillset to create technology solutions for use in Family Care.

2021 -Smartlife Energy Launched

Smartlife utilises its technology and skillset to create technology solutions for the smart use of Energy.

2022 -Multi Tenanted Platform deployed

Advanced templating and deployment features enable Smartlife Connect to claim as a world-first cloud control platform designed for apartments, large-scale housing developers, hotels, retirement villages, franchises, and corporates.

Our team

Highly qualified and dedicated team

Rob Willcox

Founder & CEO

Serial entrepreneur with strong background in IoT for home, business and marine. Rob founded KiwiTech Marine Solutions and Seamation, which was sold to Navman, where he stayed on as Director of New Technologies.

Anthony Uphof

CIO/ CTO

Entrepreneur and co-owned Seamation with Rob. Joined Smartlife Labs in 2020 & owns Product & Portfolio management as well as R&D roadmap including AI/ML

Clarence Tan

Senior Adviser

Dr Tan is an entrepreneur-scientist that manages advanced research in AI Neuromorphic Computing at HypermindQ. Dr Tan is also a serial entrepreneur that co-founded a group of technology-related companies with an expanding presence in Asia. The group had a successful M&A in 2015 and since then, he is appointed as the advisory founding member of the new group.

Nikhil Gaikwad

Investor

Previously Global VP for a SaaS company with $100m+ exit. Nikhil’s deep SaaS expertise has been instrumental in the design of Smartlife’s subscription offering.

Smartlife Team

Strong technical team and and established development team that can be rapidly scaled for customisation and growth.